Aesop wrote:So, let's say J&J put up one commercial per episode, at $1M@pop, every day, five days a week, 50 weeks a year, that's a mere $250M hit to the ABC network, within the first week of this thing. I'm betting I'm lowballing their account by a goodly margin even at that.
If the Big Bang Theory and The Walking Dead are pulling in $327K and $413K per 30 seconds, there's no way The View is pulling in even $100K, let alone $1M. I doubt they are even getting close to $50K.
rightisright wrote:I am happy they are losing sponsors.
Aesop wrote:So, let's say J&J put up one commercial per episode, at $1M@pop, every day, five days a week, 50 weeks a year, that's a mere $250M hit to the ABC network, within the first week of this thing. I'm betting I'm lowballing their account by a goodly margin even at that.
If the Big Bang Theory and The Walking Dead are pulling in $327K and $413K per 30 seconds, there's no way The View is pulling in even $100K, let alone $1M. I doubt they are even getting close to $50K.
Those are all prime time, they don't talk daytime at all. And if a clever quirky show that is more popular with critics than viewers (Galavant, it's funny but nobody watches it) pulls 70K, something that gets millions of bored women... you know, the ones who make all household spending decisions... is getting a lot more, I wager.
Maybe we're just jaded, but your villainy is not particularly impressive. -Ennesby
If you know what you're doing, you're not learning anything. -Unknown
Sanity is the process by which you continually adjust your beliefs so they are predictively sound. -esr
3 sisters. 3 nurses. 1 still at it at 60 as a hospice nurse so I know 'em and love em.
Still, IMHO nurses rival only teachers in the amount of whining and discontent I see on social media. Meme after meme all a variation on "Poor overworked, underpaid, underappreciated us."
Yeah. So. Get in line. Maybe you'll get a callback for the chorus.
"The Guncounter: More fun than a barrel of tattooed knife-fighting chain-smoking monkey butlers with drinking problems and excessive gambling debts!"
"The right of the citizens to keep and bear arms has justly been considered, as the palladium of the liberties of a republic;" Justice Story
Lokidude wrote:You underestimate the corporate juggernaut that is Johnson and Johnson. With the sheer number of brands they own, the impact on The View and ABC has to approach a half billion, and even that number may be a touch low.
I had to stop and laugh.
I worked for J&J for several years.
Upper management has been trying to curb J&J's runaway success for at least a decade or two now and having some effect, but the underlying strength of the company and its incredible brands.... Even total idiots can't kill it.
I worked in a group that did webhosting and ecommerce across the J&J companies/lines/brands. There were an enormous number. They're part of so-called big pharma, but pharma is like their left big toe- it's a surprisingly small portion of the overall operation.
Maybe we're just jaded, but your villainy is not particularly impressive. -Ennesby
If you know what you're doing, you're not learning anything. -Unknown
Sanity is the process by which you continually adjust your beliefs so they are predictively sound. -esr
blackeagle603 wrote:yeah stupid Joy and The View but still.. /meh/
3 sisters. 3 nurses. 1 still at it at 60 as a hospice nurse so I know 'em and love em.
Still, IMHO nurses rival only teachers in the amount of whining and discontent I see on social media. Meme after meme all a variation on "Poor overworked, underpaid, underappreciated us."
Yeah. So. Get in line. Maybe you'll get a callback for the chorus.
Over the past year, I've spent enough time in the ER, that I can't really blame them.
Remember, the difference between God and a doctor is that God doesn't think he's a doctor.
The avalanche has already started. It is too late for the pebbles to vote.
Greg wrote:
Those are all prime time, they don't talk daytime at all. And if a clever quirky show that is more popular with critics than viewers (Galavant, it's funny but nobody watches it) pulls 70K, something that gets millions of bored women... you know, the ones who make all household spending decisions... is getting a lot more, I wager.
5 days a week x 50 weeks a year (assuming they take some days off) =250 shows. 122M / 250 = $488,000 per show. At 16 minutes of commercials during an hour long program, that's thirty two 30 second commercials a show, which equals $15,250 a commercial.
Greg wrote:
Those are all prime time, they don't talk daytime at all. And if a clever quirky show that is more popular with critics than viewers (Galavant, it's funny but nobody watches it) pulls 70K, something that gets millions of bored women... you know, the ones who make all household spending decisions... is getting a lot more, I wager.
5 days a week x 50 weeks a year (assuming they take some days off) =250 shows. 122M / 250 = $488,000 per show. At 16 minutes of commercials during an hour long program, that's thirty two 30 second commercials a show, which equals $15,250 a commercial.
You don't know the source, or how they do the accounting. Some dudes say it 'brought in' 122M to ABC. I also know that every movie ever made 'lost money', so I'm a little leery of the accounting on back-end figures. I'd really like to know what people are actually paying. We don't know.
And 'Walking Dead' wasn't priced per 30 second spot, it was priced per 'package' of ad runs across multiple episodes. What exactly the hell does that mean? I don't know, and you don't either.
Audience of what, 3 million in 2012, 2.5 million now, of 20-50 year old women? Even your article says that's valuable. Galavant isn't, and it gets $70k. We'll just have to keep speculating.
Maybe we're just jaded, but your villainy is not particularly impressive. -Ennesby
If you know what you're doing, you're not learning anything. -Unknown
Sanity is the process by which you continually adjust your beliefs so they are predictively sound. -esr
Or maybe I'm mistaken. My impression was Galavant started well (something like 7 million total viewers) then tanked.
I did a quick check and it seems the finale spiked to 4 million, and even before that it seems it was drawing 3 million? (Article I read was written in some kind of weird cant, hard to decypher.)
Maybe we're just jaded, but your villainy is not particularly impressive. -Ennesby
If you know what you're doing, you're not learning anything. -Unknown
Sanity is the process by which you continually adjust your beliefs so they are predictively sound. -esr
The estimate cost is probably a factor of five off. So $25M. Thats more than enough to get attention. Now if J&J pulls all ads from the network...
The other thing to keep on mind. Its 3 million nurses, but its many millions of women at home who look up to nurses and aspire to be like them, even if they never attempt to. Basically they alienated their whole viewing demographic, by letting thier contempt for their viewing demographic show through. There isnt a way to fix it.
slowpoke wrote:The estimate cost is probably a factor of five off. So $25M. Thats more than enough to get attention. Now if J&J pulls all ads from the network...
The other thing to keep on mind. Its 3 million nurses, but its many millions of women at home who look up to nurses and aspire to be like them, even if they never attempt to. Basically they alienated their whole viewing demographic, by letting thier contempt for their viewing demographic show through. There isnt a way to fix it.
Hey, I'm happy they are losing money no matter how much.
