The Gun Counter

Wednesday, October 8, 2008
NRA & Obama Exchange Fire

The National Rifle Association is intensifying it's anti-Barack Obama media campaign, launching an additional TV spot -- including a Spanish-language version -- in several news battleground states. But the Illinois senator is defending his position on gun control and using other strategies to try to reach out to a segment of the population targeted by the NRA: rural voters.

The NRA has already spent several million dollars running ads in Colorada, New Mexico and Pennsylvania, but the group is now moving into media markets in Florida, Ohio and Virginia with a new spot, "Texas Law Enforcement Officer" (subscription). The ad features Andy Vaquera, a retired police officer from Texas, who says that in his line of work he has "seen firsthand the tragedy that happens when people are stripped of their gun rights." Footage of crime scenes and red and blue flashing lights play on screen as Vaquera evokes what is a sensitive issue in many states: illegal immigration. "Families should be able to defend themselves against rapists, drug dealers and other criminals illegally crossing our borders," he insists, claiming that Obama would prevent Americans from being able to use guns in self-defense.

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