The Gun Counter

Local entrepreneurs raising money for protoype of new transparent motorcycle helmet display
First see-through, head-up display



Posted: 01/04/2014
Last Updated: 1 hour ago

Marie Coronel | Email Me (marie.coronel@10news.com)

SAN DIEGO - A group of entrepreneurs from San Diego have developed new technology that they say will make it easier for those on motorcycles.

Malte Lass, the CEO of NUVIZ, told 10News, "There's a better way of presenting the information to the rider, presenting it in your primary field of view so you can keep your eyes on the road."

Lass and his co-CEO of NUVIZ, Nate Galley, both work for a company that researches and develops this type of infrared technology for the military and out of the blue, this idea came to life.

"We just happened to find that we were motorcycle enthusiasts and this was a great way to match our skills together," said Gallery.

Now, they are putting those thoughts to use and developing the latest Google type of accessory for a motorcycle helmet. Lass says this will be very different from other accessories.

"We aren't a media playing device," he said. "We don't give you access to YouTube or the Internet. We really just present the information."

Right now, they are trying to raise money to get their prototype in production, which has already met the Department of Transportation standards.

For the past month, supporters have been using the website Kickstarter to get the funds in. If they meet their goal of $185,000, they plan on shipping out the finished products by this fall. Each will go for $649.

Click to see their page on Kickstarter: http://kck.st/1cQ7Nri

The first HEAD-UP DISPLAY for MOTORCYCLE HELMETS
by NUVIZ

Keep your eyes on the road with our retrofittable head-up display for your motorcycle helmet.

UPDATE 12/27:

Hope you are enjoying the holiday season!

We are down in the single digits with only 9 days remaining on the clock and we have just added a new campaign bonus. Let's get our project funded and we'll include our headset & mic to every Ride:HUD order. This is another exciting early bird bonus on top of the $150 Kickstarter discount and the free t-shirt!



UPDATE 12/12:

Hey everyone! Thanks a lot for your support in the last weeks since our Thanksgiving launch. We noticed a little bit of confusion on our social media pages in the past days and wanted to highlight a few things:

Yes, our display is transparent! In the images of the 3D-printed plastic design shown here on Kickstarter, the optic does look like frosted glass, but rest assured that this is a transparent surface in the final product. You can see how clear the image is in a few of the video scenes of the prototypes or please visit our Facebook page for additional images.

The focal length of the display is set at 30ft – there is no need to refocus from looking down the street to the HUD at 3.5in away from your eye. You look through the display and the image appears to float in front of you at the distance your eyes are focused at while riding.

We are not selling a helmet with a HUD. Ride:HUD attaches to any full-face or modular helmet you already own and you can easily slide the unit of the base plate and attach it to a different helmet.

The image is not projected onto the visor. It is created on the transparent display outside of your visor allowing you to see the image with your visor cracked or fully open.

NUVIZ is a joint venture between wearable display technology leaders: San Diego-based HOLOEYE Systems and Washington DC-based APX Labs. Our teams realized that we had two passions in common: See-through display technology and riding motorcycles. We combined our unique expertise and capabilities to commercialize the world’s first Head-Up Display for motorcycle helmets. The NUVIZ Ride:HUD was born.



We will change the way you see information while riding:

• NUVIZ Ride:HUD is a retrofittable head-up display that attaches to the chin bar of the full-face helmet you already own.
  
  The core of Ride:HUD is a Liquid Crystal on Silicon (LCOS) Microdisplay-powered projection engine that creates a bright and contrast-rich image on the transparent combiner surface.
  
  From inside your helmet all you see is the transparent surface, which presents the information you want in the lower right corner of your field of view.

When looking at your instruments, your navigation system or handlebar-mounted smartphone, your eyes need to refocus from looking at the road to something at a much closer distance. The major advantage of Ride:HUD is that your eyes do not need to refocus when viewing through the display. The focal length of the image is set at the usual distance your eyes are focused at while riding. With Ride:HUD you’ll keep your eyes where they belong: on the road.

ETC., ETC., ETC

MarkD wrote:Do I REALLY need to know the temperature to a tenth of a degree inside the car?