Yogi Reviews: Letter to Writers of Superbowl Commercials
Posted: Mon Feb 03, 2014 2:49 pm
This is not a review of the commercials individually, but more of an open letter to the Advertisement Agencies behind the Ads themselves. Namely, the AMERICAN COMPANY adds.
What the FUCK, guys? EVERY SINGLE CAR ADD was a fucking short-story/indie movie about how "AMERICAN AMERICA IS" and how "We will survive" and how "NO ONE EXPECTED US", and the theme really just rings hollow for me. NOT A SINGLE american car was advertised as a car, but as an embrace of a shallow, depressing ideal.
- Chevy silverado: A cow is gonna get straight bored out, yo. Not selling the car, selling the bull dick in the back. The commercial was based around the punchline of "COWS WILL FUCK".
- Ford: Our Hybrid engine is TWICE AS AWESOME, and we will IN NO WAY BASE THIS COMMERCIAL AROUND THE ENGINE, but around how we are making history by making a long commercial, and play off of "Let's see what everything looks like twice as awesome". I actually had to look up what car they were selling with this add while I was writing this.
- Crystler: Bob Dylan commercial... whoo... where to start with this jumbled mess of imagery. The FIRST FUCKING LINE: "What is more American than America?" Really? Find the motherfucker that wrote that, and kick him in the dick. Bob Dylan is not a recognizable face anymore. Horrible choice. We didn't know who the fuck the person in the commercial was till he picked up an album cover. Also, HOW DO YOU MAKE A CAR COMMERCIAL WITHOUT THE GOD DAMNED CAR?!?! The car was in like 2 seconds of a MINUTE LONG DIATRIBE ABOUT VICTIMHOOD AND PATRIOTISM. How the FUCK do you combine those concepts and think it will sell a god damned thing?
POP QUIZ HOTSHOT! What car were they selling? How many doors? No idea.
- Volkswagen: SELLS THAT THEIR CARS REGULARLY HIT 100K MILES. (not a big deal, but they're selling CARS not ideals)
- Hyundai: Check out our features, they'll protect your kid so you don't have to! (Selling the car through features)
- Kia: The "Truth" add with morpheus has EXPLOSIONS! had ACTION! was FUNNY! How the fuck do those crazy kimchi eating motherfuckers OUTDO US in making "American" commercials?
- Toyota Highlander: Muppets fit an entire band into a car. Awesome because it was FUNNY, and it FOCUSED ON THE CAR by displaying and basing the commercial around its features. (cargo room)
- Budweiser: Puppy commercial, while cute, fails as a beer advert. It was depressing as fuck.
- Bud Light: Up for whatever commercial: WAY too much effort, and all it ended up doing is made me hate the jackoff the commercial was centered around. It felt fake, forced, and presented a stream of events I wanted nothing to do with. What a horrible waste of money. The implication of course being that if you drink bud light, maybe you too will be allowed to mingle with pretty people. You fucking troglodyte.
When a korean car company does a better AMERICAN commercial than ford/chevy, you've lost your way.
What the FUCK, guys? EVERY SINGLE CAR ADD was a fucking short-story/indie movie about how "AMERICAN AMERICA IS" and how "We will survive" and how "NO ONE EXPECTED US", and the theme really just rings hollow for me. NOT A SINGLE american car was advertised as a car, but as an embrace of a shallow, depressing ideal.
- Chevy silverado: A cow is gonna get straight bored out, yo. Not selling the car, selling the bull dick in the back. The commercial was based around the punchline of "COWS WILL FUCK".
- Ford: Our Hybrid engine is TWICE AS AWESOME, and we will IN NO WAY BASE THIS COMMERCIAL AROUND THE ENGINE, but around how we are making history by making a long commercial, and play off of "Let's see what everything looks like twice as awesome". I actually had to look up what car they were selling with this add while I was writing this.
- Crystler: Bob Dylan commercial... whoo... where to start with this jumbled mess of imagery. The FIRST FUCKING LINE: "What is more American than America?" Really? Find the motherfucker that wrote that, and kick him in the dick. Bob Dylan is not a recognizable face anymore. Horrible choice. We didn't know who the fuck the person in the commercial was till he picked up an album cover. Also, HOW DO YOU MAKE A CAR COMMERCIAL WITHOUT THE GOD DAMNED CAR?!?! The car was in like 2 seconds of a MINUTE LONG DIATRIBE ABOUT VICTIMHOOD AND PATRIOTISM. How the FUCK do you combine those concepts and think it will sell a god damned thing?
POP QUIZ HOTSHOT! What car were they selling? How many doors? No idea.
- Volkswagen: SELLS THAT THEIR CARS REGULARLY HIT 100K MILES. (not a big deal, but they're selling CARS not ideals)
- Hyundai: Check out our features, they'll protect your kid so you don't have to! (Selling the car through features)
- Kia: The "Truth" add with morpheus has EXPLOSIONS! had ACTION! was FUNNY! How the fuck do those crazy kimchi eating motherfuckers OUTDO US in making "American" commercials?
- Toyota Highlander: Muppets fit an entire band into a car. Awesome because it was FUNNY, and it FOCUSED ON THE CAR by displaying and basing the commercial around its features. (cargo room)
- Budweiser: Puppy commercial, while cute, fails as a beer advert. It was depressing as fuck.
- Bud Light: Up for whatever commercial: WAY too much effort, and all it ended up doing is made me hate the jackoff the commercial was centered around. It felt fake, forced, and presented a stream of events I wanted nothing to do with. What a horrible waste of money. The implication of course being that if you drink bud light, maybe you too will be allowed to mingle with pretty people. You fucking troglodyte.
When a korean car company does a better AMERICAN commercial than ford/chevy, you've lost your way.